Travel Dish: Chef Brandon Rodgers Of Baja Vida

Travel Dish Spotlights Michelin-Star and James Beard Award-Winning Chefs, Master Mixologists and Global Gourmet Treats That You Can Recreate at Home.

Baja Vida is a company based in Solana Beach, North San Diego, that makes gourmet jerky and this is definitely not your typical grocery store offering. The brand produces a variety of nutritious products that are overseen by Michelin-starred chef Brandon Rodgers who spent over a year at one of the world’s most lauded restaurants, The French Laundry in Napa Valley.

Chef Rodgers has traveled and cooked around the world from New York to South Korea and France where he was selected as the sous-chef representing the U.S. at the Bocuse D’or one of the most prestigious culinary competitions.

Back on the West coast, chef Rodgers opened a trio of restaurants in San Francisco with acclaimed chef Corey Lee.  As the Chef de Cuisine at Benu, one of the top 50 restaurants in the world, he helped the restaurant gain three Michelin stars. Brandon also served as the Chef de Cuisine of In Situ, which was located in San Francisco’s Museum of Modern Art, and Monsieur Benjamin French bistro.

We spoke with the chef, who now lives in the Murrieta-Temecula area of Riverside County with his family, to find out how he was able to pivot during the pandemic and start and new life in a different arena of the food industry.

Chef Rodgers and family in Temecula

YOU HAVE A VERY IMPRESSIVE PEDIGREE HOW AND WHY DID YOU GET INVOLVED WITH BAJA VIDA?

During the very beginning of Covid, everything hit like a ton of bricks and San Francisco shut down as one of the first areas to be impacted. I was an Executive chef overseeing three restaurants: Benu, Situ and a French bistro Monsieur Benjamin, but we ended up abruptly shutting them all down temporarily. I spent 10 years with this restaurant group right after leaving The French Laundry.

I had come to a crossroads and was very intrigued with the consumer market and the product side of the business. I recognized there was a lack of consistency and evolution in the jerky category, and I had a longstanding relationship with Baja Vida’s beef supplier. So, I got started consulting on the flavors and some of the marketing and it quickly became a full-time project.

Tri Tip and Baja Street Taco Seasoning

WHAT ARE SOME OF THE UNIQUE FLAVORS THAT THE BRAND OFFERS NOW?

In addition to the jerky, we have a whole line of 1 oz. meat sticks that are ground beef-based in three flavors: Hot Sauce, Street Taco and Traditional. We have expanded the brand and are always working on more, developing and evolving.

The full assortment of Baja Jerky flavors.

WHAT MAKES THE PRODUCT STAND OUT FROM OTHERS ON THE MARKET?

There is a very clear brand identity. It’s Baja, bright colors, adventure and it’s fun, so it stands out in the meat snack category. Also, the flavor profiles, ingredients and quality. One thing that we do, is fresh marinate meat which is uncommon in this category. We take an approach to jerky-like freshly marinated meat. We are using fresh produce and ingredients to blend into the marinade and the meat. We don’t use any nitrates, msg or fillers. It’s a premium beef, ingredient and approach.

Brandt Beef Prime Filet Mignon

DID YOU TRAVEL TO MEXICO FOR RECIPE INSPIRATION?

That’s where we market. The street taco flavor of jerky and meat stick was inspired by the street fairs and tacos in Baja and all over Mexico. The main ingredient is an authentic annatto seed that is found there on the trees and it’s such a fragrant spice with a red-pink color. That flavor just screams ‘Baja inspired.’ Another Jerky flavor is the churro. It’s pretty wild to have a meat snack with that flavor profile but we took the same approach using vanilla and sugar in the base of the marination, then we dry it and tumble it with sugar and cinnamon coating on the outside. We also offer Traditional, Salsa Fresca (which was inspired by pico de gallo), Lime Serrano, Sweet Orange and Crackin’ Pepper which is a zero-sugar flavor.

Chef Brandon Rodgers in Baja

We also developed two seasonings: Chile Limon was inspired by Tajín chile and lime seasoning and we did our version of street taco which should be replacing your 1 oz. McCormick flavor packets in your cupboard for your home tacos. It’s the same flavor blend that’s in our meat sticks and jerky.

The products are also available on Amazon and select grocery stores.

Chef Rodgers shared with us this Steak Butter recipe below which should be a hit for your next dinner party or BBQ.

Brandt Beef Ribeye with Sesame Scallion Butter

Recipe: Steak Butter

Recipe yield: 8 slices  | Serves: 8 steaks 

Ingredients:

  • 300g (10 ½ oz.) Unsalted butter – 1” dice roughly, tempered
  • 50g (½ cup, 1 bunch) Scallion – thinly sliced rounds
  • 30g (¼ cup) Roasted Sesame seeds – crushed in mortar and pestle
  • 40g (3tbl., 1ea.) Shallots – peeled, cut in half, thinly sliced
  • 20g (2 ½ tsp.) Toasted sesame oil
  • 15g (1 tsp., ½ ea.) Serrano chili – thinly sliced rounds
  • 15g (2tsp.) Soy sauce, low sodium
  • 15g (2tsp.) Fish sauce, Red Boat
  • 12g (2tsp.) Ginger – finely chopped
  • 10g (1 tsp., 1 clove) Garlic clove – finely chopped
  • 5g (1 tsp.) Maldon Sea salt
  • 1g (¼ tsp.) Black pepper – ground

Technique:

  • Step 1 – mixing
    • Combine all ingredients and mix well with a spatula.
  • Step 2 – forming
    • Roll the butter in plastic wrap to form a log about 2-3” in diameter.
    • Twist the edges of the plastic wrap and tie off.
    • Place in the fridge.
  • Step 3 – preparing
    • Once the butter is fully set and chilled, slice ¼” rounds with the plastic on it.
    • Remove plastic after cutting.
    • Reserve for grilled or pan seared steaks.
  • Step 4
    • Add to any finished steak towards the end of preparation and allow to melt just prior to serving.

Equipment:

  • Mixing bowl and spatula.
  • Mortar and pestle.
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TERMS AND CONDITIONS

NO PURCHASE NECESSARY TO ENTER OR WIN. INTERNET ACCESS IS REQUIRED TO ENTER. Void in Quebec and where prohibited or restricted by law.

ELIGIBILITY: The Baja Vida “Beach to Bunker” Sweepstakes (the “Promotion”) is offered in and open only to legal residents of the fifty (50) contiguous states of the United States and D.C. (collectively, the “U.S.”) who are 16 years of age or older. Employees, officers and directors of Baja Vida aka One World CPG, LLC (“Sponsor”), and those individuals and entities involved in the execution, preparation of materials and/or administration of this Promotion (collectively, the “Promotion Entities”), and their immediate family members (spouse, siblings, children and parents including foster and step-relations) and those living in the same household as such individuals (whether or not related) are not eligible to enter.

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PRIZE(S)/ODDS. Prizes (1): There will be one (1) prize winner in connection with the Promotion. The winner will receive the following as a prize: one (1) Quiksilver Branded Beach Towel and $500 gift card with ARV of $535.00, (2) pairs of Heat Wave Visual sunglasses with ARV of $150, (1) Sub70 Golf Bag and (1) Sub 70 Tropical Bucket Hat with ARV of $200, (1) pair of Duca Del Cosma Golf Shoes with ARV of $210, (1) year supply of Baja Beef Jerky and (2) Golf Rounds with ARV of $400. Limit one (1) winner, during the entire Promotion Period.

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WINNER’S LIST: For winner’s name, contact Sponsor by mailing a self-addressed, sufficiently postage stamped envelope to: Baja Vida  “Beach To Bunker” Sweepstakes, Winner List Request; 512 Via De La Valle Suite 303, Solana Beach, CA 92075, United States of America – Attn: Promotion Admin., for receipt. Limit one (1) request per person, or per household.

SPONSOR: Baja Vida One World CPG, LLC, 512 Via De La Valle Suite 303, Solana Beach, CA 92075, United States of America